
Why Redesign Your Website?
We have a problem!
Your website is often more important than your physical presence. These days its one of the first points of interaction potential clients and customers have with you before they make a decision whether to contact you or not. Are you giving them the right impression and information? Good Design helps you, bad design hinders you and your clients. Maybe its time to consider your site and get it redesigned.
We sometimes look at websites, gasp and think to ourselves, these guys really need help! Their reputation or physical presence looks quite respectable and established yet their online presence is flaky, old fashioned and poorly conceived. The user experience is poor. It doesn’t even begin to communicate properly, let alone sell a product a story or an idea.
Usually the problem isn’t isolated to one or two areas of design either. Its a combination of things which collectively lead to a poor user experience. I think you’ll agree when we say, poor writing, bad colour choices and layout, unrefined imagery, a lack of usability, attention to detail and knowing what your visitors need aren’t in anyone’s interest. Here are a list of other issues we often see.
- Dead links
- Confusing Navigation
- Conflicting information
- Lots of text, lack of breaks and punctuation
- Poor typography choices.
- badly scaled images
- Buried content
It’s safe to assume most people are put off by poor design choices. Sometimes the relevant information is so hard to find or the information is so visibly out of date that its embarrassing.
As your business grows, you might be considering it’s time for your brand and your website to have a bit of a refresh. You’re right, a good presence on the web, like a good identity needs to be alive, and aligned with your business direction and strategies. It needs to be carefully considered and nurtured.
Good Design makes people interested in what you do, it makes them trust you and give you their full attention. It meets your objectives and theirs!
Excellent Design is not just about the pretty, its about how people find you, how people interact with you, and what they do after they’ve had some form of interaction. Do they then become your cheerleaders?
Bad design looks unprofessional, it turns potential customers away, it makes them think you are out of touch, and gives them a definite reason to move on.
Really bad design actually gives people a reason to dislike you or worse, tell others how rubbish your site is.
Other Reasons & Benefits for a redesign
If you already have a great looking site, superb, you might want to do one of the following:
- You might want to launch a new product and want to highlight it alongside your old offering.
- You want a way to update the site yourself, with new services, products and success stories.
- You might want to make your site more accessible and comply with accessibility laws.
- You might want to add interactive services, mailing lists, discussion forums, perhaps you want to sell things online.
- You want to attract and engage visitors and offer them new ways to contact you using social tools such as twitter and facebook. You want to converse with customers and allow them to become your fans and ambassadors.
- You want a redesign to optimise how an online or offline advertising campaign will be best used to your advantage.
- You want to appear more established, you want to align your brand with new opportunities.
- You want to make the most of a recent change in the way you work by explaining it to people using animation or video.
We can help.
The web is always evolving with new trends and technologies emerging to simplify or extend how people consume information and have interactions with each other. We are aware of these tools and techniques, and whats more, many of them are very simple and cost effective. We dont just offer a redesign service which is about making things prettier and fixing the most obvious issues – we believe customer experience is part of your brand. We try and get to the underlying reasons why you need a site in the first place and consider who your audience or potential audience is, and what they want from you. We give you a careful consultation and diagnostic first, then come up with a plan of action. We then implement this plan cost effectively in a very defined span of time.
The average web user is quite savvy and interacts with several brands online which are well designed and therefore used and trusted. In our consultation phase, we really want to get to know your business by talking to you and your employees, we also want to find out about your past customers and future ones. We do research on what your competitors are doing, in doing so we help you realise your objectives step by step, and in a very concerted fashion.
We advise you on what we think works and what doesn’t before we do it and we help you measure the success of what we’ve done so we can share in the story of your success.
We guarantee you that
- People expect a web experience to be well designed these days.
- They have little tolerance for bad interaction, poor branding or clutter.
- We will manage the process of a redesign, to avoid disruption, so that you are up and running and can tell everyone you’ve redesigned. If necessary we will phase a redesign, much like how larger brands do it.
- Most businesses are cutting costs these days, so a ‘redesign’, which is a very effective marketing tool is not on their list of priorities. By refreshing your design, and addressing some of the issues we’ve highlighted, you’re sending out a positive message that your business is attuned to your customers needs and is doing well.
How can our redesign help you.
- All our pages are hand coded and crafted to be findable and accessible. Search engines pick them up organically without any need for special tricks.
- We are excited about measuring the impact a redesign has had. We give you the tools to monitor this, and accommodate to revisit design decisions if necessary.
- Our branding and design expertise and our information management will assist in achieving the right balance and tone for your online communications and great customer experience.
How much does our redesign service cost?
We work out our redesign prices based on per day charges for various parts of the redesign process, each compenent is worked at with a different rate. On average a redesign which involves a total redesign effort on a 10 – 15 page website can be somewhere in the region of £3000 – £3500 pounds. Please contact us to see what we can do for you so we give you an accurate estimate, bearing in minds things that matter the most to your project and will bring a sizeable return on investment.
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